Innovation is the act of introducing something new or doing something in a different way. Innovation in business differs from creativity in that the latter is generally associated with the generation of new ideas. In contrast, innovation refers to taking those new ideas and actually implementing them in the marketplace. Companies, however—Software, Food and beverages, and Tele communications companies—began creating in-house research and development divisions early in the 20th century and contribute in social development. With the help of this research paper we will discuss the Innovative and creative strategies adopted by the top 5 business executives. These are as follows:
Mukesh Dhirubhai Ambani is an Indian business magnate who is the Chairman, Managing Director and largest shareholder of Reliance Industries Limited, a Fortune Global 500 company and India’s second most valuable company by market value.
Anil Agarwal is an Indian businessman and the founder and Executive Chairman of the United Kingdom-based Vedanta Resources PLC.
Indra Krishnamurthy Nooyi is an Indian-born, naturalized American, business executive and the current Chairperson and Chief Executive Officer of PepsiCo, the second largest food and beverage business in the world by net revenue.
Nagavara Ramarao Narayana Murthy CBE, commonly referred to as Narayana Murthy, is an Indian IT industrialist and the co-founder of Infosys, a multinational corporation providing business consulting, technology, engineering, and outsourcing services.
Shah Rukh Khan also known as SRK, is an Indian actor, producer, television personality and philanthropist.
This research paper focused on the innovation and creativity adopted by the above top business tycoons and demonstrate the truth that innovation and creative is the key of success in the competitive world.

Author: Sanjay Biyani