Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a path that ultimately will get you nowhere. It will only result in a waste of time, energy and resources.
If you write original content, search engines will help your site get more exposure. For instance, Google has made it plain that they do not like and will penalize sites with duplicate content. Put another way, Google wants to reward high quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business. Follow these tips when you’re composing and compiling your website content and you’ll be able to reap the rewards of quality content writing when your new site is live!

Make sure your content is original:

Copying content from other sites, no matter how tempting, will result in your site getting penalized, or even removed, from search engines. Maintain your copy/pasting self-control and just spend a few extra minutes coming up with your own original content. After all, your company is original, right? It deserves original content.

Always Focus on Creating Strong Headlines:

A good headline sparks interest and invites readers in. Consider these great statistics from Copyblogger:
80% of people will read your headlines. But only 20% of those people will read the rest of your content!
And that is why the headline is as important as the article or post itself.

Put your most important information first

Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay! On web pages you have to do the opposite: your most important points always come first.

Communicate Better by Adding Images and Video

You already know that people learn differently. Some people learn better by seeing, while others learn better by hearing. What’s important is that no one learns less by having visual aids. Whether you use pictures, videos, or diagrams, they can help illustrate your point. Open any modern textbook and you’ll find pictures used to enhance the reading experience and to reinforce the author’s lesson.

Make Continual Updates to Your Website or Blog

Starting a blog or website is a commitment. While you can write a couple of posts and then abandon the work, you won’t get many readers or new customers. Not just that, but search engines don’t favor sites that aren’t regularly updated. If you have a blog or content site, you need to update it regularly with great content. Many of the best content sites are regularly updated.

Blog by-Ms. Priyanka Chaturvedi, Content Writer, biyanitimes.com

Assistant Professor, Biyani Girls College