Project Description

E-Commerce & Digital Marketing

OORJA  [PEP + ITT + Specialization in Microsoft Office]

Diploma Programme  :     Eligibility : 10+2

Duration                     :     1 year (II Semesters)

Affiliating Body        :     Rajasthan ILD Skill University, Jaipur

Semester-1 (6 months)

Module 1 : Understanding the Business of E-Commerce

  • Importance of e-Commerce
  • Market and Customers
  • Emerging Trends
  • Opportunities and Challenges

Module 2 : Digital Business Models

  • B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges)
  • B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator), C2C

Module 3 : Tools and Techniques of E-Business

  • Technology and Internet requirements
  • Website development and Hosting considerations
  • Web based Market Research

Module 4 : Digital Marketing

  • Digital marketing Strategy
  • Search Engine Optimization SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Online Sales Promotion

Semester-2 (6 months)

Module 4 : Digital Marketing (Contd…)

  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • Facebook Marketing

Module 5 : Customer Acquisition

  • Identifying Target Consumers
  • Understanding Online Behaviour
  • Channel Planning
  • User Experience
  • Revenue Generation

Module 6 : Business Operations

  • Affiliate Networks & Vendor Management
  • Shopping Carts & Online Payments
  • Managing Inventory and Logistics
  • Order Fulfilment

For update and information log on : www.uniraj.ac.in & www.biyanicolleges.org. For e-study material and video lectures log on www.gurukpo.com